About me

I design digital products people understand.

Sapir Binyamin, product designerTel Aviv · Israel
04 / Years in product design

I design complex products to feel clear and intuitive.

How I work

As a sole and first designer, I work closely with founders, product and engineering from early strategy through polished delivery.

Now

I'm designing startup products and shaping clear workflows, scalable systems and confident visual direction.

Product strategyUX & UIDesign systemsTel Aviv

Experience

From ambiguity to a product teams can build.

Now

Product Designer · Startup

Product strategy, UX/UI, complex workflows, systems and visual direction.

Previously

Product Designer · StreaMix

Personalization, connected TV, FAST streaming and responsive products.

Ongoing

Independent Designer

Product, brand and visual design for growing businesses.